What Is TryMyUI Stream? An interview with CEO Ritvij Gautam about a new powerful UX Research tool
TryMyUI Stream is an automated UX Research tool that records each user session on your site and uses data and artificial intelligence to find potential usability issues and quantitatively present them to you.
This is an interview with CEO Ritvij Gautam about Stream; what it is, how it works, and why it can help UX researchers who need a scalable solution to analyzing web sessions. Coupled with the typical 1-on-1 performance-based usability testing and related tools, Stream can offer a new, scalable and automated way to augment UX research.
TryMyUI Stream: A Scalable Solution to Analyzing User Sessions
TryMyUI Stream is a UX research tool that I think solves several UX research problems in a automated, unique and potentially very powerful way. If like me you find yourself having to spend hours and hours analyzing multiple long 1-on-1 usability testing videos and fretting because of the time and resources it takes, then I believe this tool is good news for you.
“Stream” (from CEO Ritvij Gautam and team at TryMyUI) combines recordings of every single user session on your website with artificial intelligence and big-data analysis, automatically. Stream helps identify any of four common usability problems that may be occurring, groups them together, and enables you to see the entire set or dive down to watch a single session to see what the usability issue is.
Because Stream uses big-data analysis and a self-learning artificial intelligence (AI) it is truly 24 hours a day, 7 days a week, 365 days a year automated analysis that can scale well beyond anything a UX researcher can do using 1-on-1 performance-based testing. Even better, it can act as an early-warning radar for website usability issues you may not even be aware of. And it does all this automatically, with every session on your site.
Of course, Stream does not replace other forms of UX research and remote moderated usability testing tools, and moderated or unmoderated 1-on-1 usability testing is still a requirement for any UX research tool kit. But Stream adds a significant new tool to the practitioner’s tool kit that was previously not available, and augments the ability to find and fix issues. Think of Stream as a ‘virtual UX researcher’ who has the time to watch every user session on your site, compile all those sessions and analyze them to identify patterns of potential UX problems.
TryMyUI Stream Interview with CEO Ritvij Gautam
I interviewed Ritvij Gautam, CEO of TryMyUI and Stream via video conference. In this video interview he explains why Stream was created, how it works, the problems it helps solve for UX researchers, and how AI is being used in a very unique way to continuously optimize the analysis over time.
Drinking from his own cool-aid, he also shares with us how he used Stream on his own sign-up page and uncovered hidden UX issues!
Stream Identifies Four Common Usability Problems, Automatically
Stream is unique in that it uses AI to analyze four common usability behavioral problems that signal potential issues on your site:
- Rage Clicks: When your website visitor clicks over and over on objects that are not clickable, they can get frustrated and click over and over. Rage clicking is an obvious indicator that a user is getting frustrated and that they are expecting something that is not clickable to actually be clickable.
- Scrandom (Random scrolling): Repeated random and rapid scrolling is an indicator that the visitor may have lost the information scent. Identifying consistent patterns of random scrolling can point to issues with website content and/or information architecture.
- Wild Mouse: When pages don’t load properly anxious website visitors may exhibit quick zig-zag movements of their mouse cursor around the screen. These frustrating speed bumps won’t appear in any Google Analytics report, meaning you may not even be aware you have a problem and are in grave danger of losing your visitor.
- Backtracking: Website visitors who hit dead ends or end up in the wrong place will normally click their browser back button. Backtracking identifies potential pages in which backtracking may be signaling a broken flow, bad content or an information architecture that is not in alignment with visitor expectations.
A Scalable Way to Watch Thousands of Usability Videos, 24/7/365
As any usability practitioner who has conducted one-on-one moderated or un-moderated usability tests will tell you, each test produces a potentially lengthy video that can be a few minutes to as long as an hour or more.
Having to recruit for sessions, record, watch, analyze and compile video results, create highlight reels and present findings can take many hours, days or even weeks.
And that’s only if you record 5 or 10 videos. Can you imagine trying to watch EVERY single user session on your site 24 hours a day, 7 days a week, 365 days a year?
Impossible you say?
Not anymore says I!
With Stream you can now use technology to “watch” every session on your site, but without you having to, well, you know – watch them.
Stream enables usability research on a massive and repeatable scale. That’s because the algorithm analyzes each session for you and classifies any or all of the ‘bad UX behaviors’ into one of the four buckets I mentioned above.
Stream provides a dashboard view that allows you to filter sessions by any or all of those four UX issues. This gives you both the big picture view into behavior on your site, as well as the ability to deep-dive by watching any of the recorded sessions identified as having that issue. You can also just randomly watch the recorded sessions to see the behavior that is occurring on the site.
Website analytics programs are great for evaluating the ‘what’ behavior, but they provide no data at all for the ‘why’ of that behavior. That’s where TryMyUI Stream comes in. Because it records video of each user session on your site, you can dive into the details for the ‘bad behavior’ and watch the sessions to create a hypothesis for what’s going wrong, and potential solutions that can be tested.
TryMyUI Stream Advantages over 1-on-1 Testing
There are a number of advantages for using Stream when compared with remote or in-person 1-on-1 usability tests, they include:
- Stream is lower cost and has a lower resource load versus recruiting and compensating testers for 1-on-1 usability tests
- Stream is higher quality in the sense that the recordings are of actual website visitors to your site, not testers who may or may not match your Personas
- Stream is automated, meaning it’s always on and always recording sessions
- Stream is scalable, thousands of sessions can be analyzed, filtered and viewed in near real-time
Conclusion: TryMyUI Stream is a new automated UX Research tool for your toolkit
In conclusion, Stream by the TryMyUI team under the leadership of CEO Ritvij Gautam is worth checking out. I think if you watch the video interview about Stream and give Stream a try you may agree with me that this is potentially a very handy and unique tool to have in your UX research toolkit.
But that’s just my thoughts. Leave a comment and let me know what YOU think about this new tool. Is it something you would try?