Usability consulting services don’t have to be confusing or difficult to price. For start-ups and small businesses there are two types of standard usability consulting audits. In addition, for large company or complex web sites I offer customized usability consulting engagements priced based on the number of pages reviewed and the depth of detail you need.
The Quick Usability Audit
SPECIAL WEB-ONLY PRICE! Priced at $795, the Quick Usability Audit is perfect for start-ups and small companies that want to ensure their web site main page types are usability friendly and optimized to make sales. This price is a full $1,000 off the normal price!
The Quick Usability Audit includes a speedy, but thorough, audit of all the critical usability components of your web site.
You will receive the Quick Usability Audit one week after ordering. It includes a usability review of up to 10 web site pages. With the Quick Usability Audit, your will receive a document with descriptions and visuals of the key points of the usability issues and recommendations for improvement of the user experience based on best practices. This audit includes;
- Information Architecture – Logical groupings of content, consistent use of sub-groupings, etc.
- Terminology – Descriptions match user’s expectations, terminology aligns with navigation
- Main Navigation – Efficiency of navigation, functional review, accessibility
- Main Page Layout – Main page type layout ease-of-use, structural analysis vs best practices
- Functional Flow – Task-flow evaluation
Complete the brief Contact Form to order your Quick Usability Audit.
The Comprehensive Usability Audit
The Comprehensive Usability Audit is priced at $3,950 and is perfect for larger businesses or web sites that require a detailed analysis of all of the main page types of the site, including a complete review of the order-flow.
You will receive the Comprehensive Usability Audit two weeks after ordering. It includes a usability review of up to 20 web site pages, including the all-important Order-Flow and Search pages of your web site. The Comprehensive Usability audit includes a document with descriptions and visuals of the key points of the usability issues and recommendations for improvement of the user experience based on best practices. This audit includes;
- Information Architecture – Logical groupings of content, consistent use of sub-groupings, etc.
- Terminology – Descriptions match user’s expectations, terminology aligns with navigation
- Main Navigation – Efficiency of navigation, functional review, accessibility
- Main Page Layout – Main page type layout ease-of-use, structural analysis vs best practices
- Functional Flow – Task-flow evaluation
- Order Flow – Evaluation of each order page with analysis of task-flow & messaging
- Order Flow Errors – Analyze error messaging, contextual help, review missing or poor messaging
- Search – Internal search engine relevancy, ease of use, functionality, results layout
Complete the brief Contact Form to order your Comprehensive Usability Audit.
Customized Usability Consulting
Not sure what usability consulting you need? No problem. I offer customized usability consulting whether you are looking for help on one page or for an entire major corporate web site. Just contact me and we’ll review your needs and come up with a usability review that meets your objectives, and helps you meet your web site goals.
Usability Testing
In addition to the usability reviews, I also offer 1-on-1 performance-based usability testing sessions. These usability testing sessions are usually conducted in person, and include testing your web site with actual users who match the typical users (called Personas) that interact with your web site.
These sessions are recorded using simultaneous screen capture and audio / video of the user interacting with your site. Sessions are reviewed to determine where in the task flow there are hurdles that cause users to slow down or abandon the task. The usability testing analysis includes a thorough review of the usability issues plus recommendations for improvements to increase your web site performance.
The Benefits of Usability
Hiring a usability consultant is the best money you can spend on your web site, much better than using the same amount of money on online advertising. Why? Because unlike online advertising, making usability improvements reduces your cost per sale over the lifetime of your web site. The same amount of money spent on online advertising may cause a temporary increase in the number of sales, but after the advertising campaign is completed, sales will once again fall, and thus your cost per sale is fixed.
However, by optimizing your web site with usability improvements that increase conversion, the one-time cost of the usability project is defrayed over the months and years that your web site is operational, causing a decrease in your total cost per sale that will result in major savings as the sales increase.
