Usability Consulting

Usability consulting services don’t have to be confusing or difficult to price. For start-ups and small businesses there are two types of standard usability consulting audits. In addition, for large company or complex web sites I offer customized usability consulting engagements priced based on the number of pages reviewed and the depth of detail you need.

The Quick Usability Audit

SPECIAL WEB-ONLY PRICE! Starting at $2,495, the Quick Usability Audit is perfect for start-ups and small companies that want to ensure their web site main page types are usability friendly and optimized to make sales.

The Quick Usability Audit includes a speedy, but thorough, audit of all the critical usability components of your web site.

You will receive the Quick Usability Audit one week after ordering. It includes a usability review of up to 5 web site pages. With the Quick Usability Audit, your will receive a document with descriptions and visuals of the key points of the usability issues and recommendations for improvement of the user experience based on best practices. This audit includes;

  1. Behavioral Data Analysis – Evaluation of content findability and usage, site behavior including time on page, top pages, navigation issues, bounce rate and many more behavioral data elements.
  2. Home Page Assessment- Conduct 5 Second Test and Automated Eye Tracking study to evaluate how well the page functions, including analyzing fall-off points.
  3. Main Navigation – Efficiency of navigation, functional review, accessibility. In addition, conduct best practices assessment against top 3 competitor home pages.
  4. Product/Services Page Layout – Product or Services page type layout ease-of-use, structural analysis vs best practices, assessment against top 3 competitor product/service pages.
  5. Contact Page or Sign Up Form Evaluation  – Evaluate Task-flow of contact page or sign up forms including assessment against top 3 competitor contact/sign-up pages.
  6. Testing Results and Recommendations – The deliverable document includes testing recommendations that can help you optimize your conversion and improve your website revenue.

Complete the brief Contact Form to order your Quick Usability Audit.

The Comprehensive Usability Audit

The Comprehensive Usability Audit starts at $4,950 and is perfect for larger businesses or web sites that require a detailed analysis of all of the main page types of the site, including a complete review of the order-flow.

You will receive the Comprehensive Usability Audit two weeks after ordering. It includes a usability review of up to 10 web site pages, including the all-important Order-Flow and Search pages of your web site. The Comprehensive Usability audit includes a document with descriptions and visuals of the key points of the usability issues and recommendations for improvement of the user experience based on best practices.

This audit includes;

  1. Behavioral Data Analysis – Evaluation of content findability and usage, site behavior including time on page, top pages, navigation issues, bounce rate and many more behavioral data elements.
  2. Home Page Assessment- Conduct 5 Second Test and Automated Eye Tracking study to evaluate how well the page functions, including analyzing fall-off points.
  3. Main Navigation – Efficiency of navigation, functional review, accessibility. In addition, conduct best practices assessment against top 3 competitor home pages.
  4. Product/Services Page Layout – Product or Services page type layout ease-of-use, structural analysis vs best practices, assessment against top 3 competitor product/service pages.
  5. Contact Page or Sign Up Form Evaluation  – Evaluate Task-flow of contact page or sign up forms including assessment against top 3 competitor contact/sign-up pages.
  6. Usability Testing with Real Users on your site – Your top 3 critical tasks will be tested live on your website with actual users who match typical customers. Recordings of their screen interaction and voice comments are captured and edited into highlight videos which are included in the analysis and evaluation documentation.
  7. Testing Results and Recommendations – The deliverable document includes testing recommendations that can help you optimize your conversion and improve your website revenue.

Complete the brief Contact Form to order your Comprehensive Usability Audit.

Customized Usability Consulting

Not sure what usability consulting you need? No problem. I offer customized usability consulting whether you are looking for help on one page or for an entire major corporate web site. Just contact me and we’ll review your needs and come up with a usability review that meets your objectives, and helps you meet your web site goals.

Usability Testing

In addition to the usability reviews, I also offer 1-on-1 performance-based usability testing sessions. These usability testing sessions are usually conducted in person, and include testing your web site with actual users who match the typical users (called Personas) that interact with your web site.

These sessions are recorded using simultaneous screen capture and audio / video of the user interacting with your site. Sessions are reviewed to determine where in the task flow there are hurdles that cause users to slow down or abandon the task. The usability testing analysis includes a thorough review of the usability issues plus recommendations for improvements to increase your web site performance.

The Benefits of Usability

Hiring a usability consultant is the best money you can spend on your web site, much better than using the same amount of money on online advertising. Why? Because unlike online advertising, making usability improvements reduces your cost per sale over the lifetime of your web site. The same amount of money spent on online advertising may cause a temporary increase in the number of sales, but after the advertising campaign is completed, sales will once again fall, and thus your cost per sale is fixed.

However, by optimizing your web site with usability improvements that increase conversion, the one-time cost of the usability project is defrayed over the months and years that your web site is operational, causing a decrease in your total cost per sale that will result in major savings as the sales increase.