Tag Archives: ROI

7 Controversial Usability Predictions Debate

I love a good debate, especially about interesting things like usability and user experience.  That’s because having a debate about things we care about, even if we disagree with each other, helps all of us to expand our views and … Continue reading

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eCommerce ROI: Why Usability ALWAYS Beats Advertising

The Return On Investment for eCommerce Usability Will Always Beat Online Advertising, Because of the Principle of Amortized Improved Conversion I don’t understand why online advertising agencies don’t add usability to their service offerings. Armed with a usability component, agencies … Continue reading

Posted in eCommerce, ROI | Tagged , , , | 13 Comments

Usability and SEO ROI

Usability & Search Engine Optimization Share the Same Problem: How to Define Return On Investment A recent post by Search Engine Optimization (SEO) guru Bruce Clay discussed the difficulty of providing an estimate of SEO Return On Investment (ROI) for … Continue reading

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