Guerrilla UX Studies SXSW


Guerrilla UX Studies in the Mist SXSW 2017 Talk

This is a brief overview of the Guerrilla UX Studies in the Mist SXSW 2017 talk that I and Elizabeth Gibson, AT&T UX Researcher will be conducting. Watch the Guerrilla UX Research video to learn what we will be covering in our talk at SXSW. Guerrilla UX studies can be a very useful and fast way to gather usability and UX data about your website or app.

Video Transcript:

Hey it’s Craig Tomlin with again and I want to talk to you about something that’s pretty exciting. It’s my upcoming talk at SXSW! The talk is Guerrilla UX research in the mist, and it will be featuring myself as well as my friend Elizabeth. Elizabeth Gibson is an AT&T UX researcher and she and I together are going to be exploring the awesome world of Guerrilla UX research.

  • What is it?
  • How does it work?
  • When should you use it?
  • What are the pros and cons?

We’re going to cover all that in our session, but just to give you a quick preview of what you can expect, first things first.

What is Guerrilla UX Research?

Well, the Guerrilla is typically spelled like “Guerrilla warfare.” And what “Guerrilla” is referring to is the fact that like Guerrillas out in the jungle fighting a war on a very ad hoc basis Guerrilla UX research is the same thing. It’s very ad hoc. It’s using whatever tools you happen to have available, if any. It’s not comprehensive and it’s not highly formal.

Instead, it’s quick, it’s using easy quick tools and it’s doing it in such a way that you get some results very quickly and very efficiently. But, not to the formal extent of a more “normal” unmoderated or moderated usability test.

Give you an example:

A great place to do Guerrilla UX research is at your local Starbucks. You can go to the Starbucks and find people who match your Persona. Sit down with them, offer to buy them a cup of coffee or maybe give them a Starbucks gift card and you can actually ask them questions about your design. And 9 times out of 10 people are more than happy to help out.

That is a perfect example of Guerrilla UX research.

There are other kinds as well. But the idea is it’s something that can be done very quickly, very efficiently and it can get you some results like instantaneously, like we’re talking within hours.

Typically the more formal approaches, you know, lab-based, in-person:

  • You’ve got recruiting
  • You’ve got to set-up
  • You’ve got the protocol
  • You’ve got to bring people into the lab
  • You record them
  • You analyze the results
  • You carve up the videos
  • You then present

And that can take quite a while!

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With Guerrilla UX research it’s fast, it’s quick, it’s done within a few hours and you have some results.

What are the cons to Guerrilla UX Research?


It’s not formal, so the results are not as comprehensive and from a quality standpoint you have to be careful. They are not the high quality you can expect from something like a more formal in person moderated session or group of sessions.

So! We’re going to cover a lot more detail about that.

I’m looking forward to it and I know Elizabeth is as well. If you’re going to SXSW, we’d love to see you there and hope you can make the session.

So here’s a little bit of¬†information about when and where it will be.

It’s going to be Sunday (March 12th, 2017), it’s going to be from 5pm to 6pm and you can see all the rest of the information on the screen here:

Guerrilla UX Studies in the Mist

  • SXSW 2017
  • Sunday, March 12, 2017
  • JW Marriott Hotel
  • Room 303-304
  • Austin, Texas, USA

Really looking forward to it!

And I’ll probably have a post synopsis of this afterwards on UsefulUsability.

So again, looking forward to presenting at this year’s SXSW, would love to see you there if you’re going! And again remember that: “Guerrilla UX research in the mist.”

I think you’re going to find that it’s a very cool session and offers you some great ways to do quick usability research that can get you the results within hours.

Thanks so much for watching! Craig Tomlin with and I’ll see you next time! Take care.

Conclusion: Guerrilla UX Studies in the Mist

This video of our talk on Guerrilla UX Studies in the Mist is a quick introduction into the subject of my and Elizabeth Gibson’s SXSW talk. We are looking forward to speaking at SXSW and presenting the details for conducting Guerrilla UX research.

Watch the Guerrilla UX Research video and we hope to see you at SXSW!