Useful UsabilityAbout Me:

W Craig TomlinHello, I'm Craig Tomlin, and I've been improving web sites with usability & SEO optimization for start-ups, small businesses and Fortune 500 firms since 1996. I'm a Certified Usability Analyst & Member of the Usability Professional's Association.
Let's chat, email me! wcraigtomlin@gmail.com
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Category Archives: User Experience
Guest Blog – Susan Weinschenk
Guest Blog – Susan Weinschenk and Top 10 Attributes of a Usable and Persuasive Web Site It’s my distinct pleasure to post this guest blog for you by Susan Weinschenk, Ph.D., author of the book “Neuro Web Design: What Makes … Continue reading
Posted in Design, Persuasion, User Experience
Tagged Persuasion, Persuasive web site, Susan Weinschenk
1 Comment
Verizon and When Good Usability Goes Bad
Sometimes good usability decisions end up causing a bad user experience, case in point, Verizon Jessica Lipnack had a user experience problem, she needed to get her User ID and Password to access her Verizon small business account online. Shouldn’t … Continue reading
Nielsen Causes Twitter Uproar – Stop Password Masking?
Twitter’s all A-Flutter Over Nielsen’s Alertbox: Stop Password Masking Jakob Nielsen, usability guru, doesn’t look to me like a big trouble maker. However, his latest Alertbox, “Stop Password Masking” proves he’s ready to come out punching. He’s caused quite a … Continue reading

