Category Archives: Testing

SXSW 2011 – Stop Listening to Your Customers

Posted on March 12, 2011 by craig

SXSW 2011 – Stop Listening to Your Customers http://schedule.sxsw.com/events/event_IAP5845 Nate Bolt and Mark Trammell Stop listening to your customers? Why, that’s CRAZY talk to a guy like me with a marketing and usability background!  But if Nate says there’s something … Continue reading →

Posted in Methodology, Testing, User Centered Design | Tagged , | 1 Comment

Birthday Thoughts and Usability Rednecks

Posted on February 12, 2010 by craig

Today, February 12th is my birthday, so please forgive the somewhat off-topic post in place of the usual usability post.  And it’s not just any birthday – it’s my 50th birthday, so please forgive me if I’m not around all … Continue reading →

Posted in Culture, Testing | Tagged , , , | 1 Comment

Increase Your Usability and Website ROI with Perceived Affordance

Posted on February 11, 2010 by craig

Perceived Affordance, Usability and Online Sales: One of the most important goals of web site usability testing is finding and fixing perceived affordance issues.  You can increase your usability, conversion and thus your web site Return on Investment (ROI) by … Continue reading →

Posted in Design, eCommerce, Methodology, ROI, Testing | Tagged , , , , | 3 Comments