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Should I usability test my own site is a question I am often asked. The answer to the question “should I usability test my own...


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Three reasons why crowdsourcing fails (and how to fix them) The 3 main reasons why crowdsourcing fails can cause poor usability, bad conversion and meager ROI....

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A Website Audit can improve your ROI (and respect) at least 7 different ways, here’s how:  Website Audit Definition The definition of a website audit for...

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5 Second Test:  An important conversion optimization tool A 5 second test can help increase website conversion and improve online ROI, here’s how. Five seconds may...


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The Top 7 HealthCare.gov UX failures caused by poor forecasting of usage Executive Summary: HealthCare.gov is experiencing a UX Failure due to inaccurate forecasting of...

Useful Usability article BlackBerry and the Innovators Dilemma

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BlackBerry: the Innovator's Dilemma in Action BlackBerry has been in the news recently because it is exploring putting itself up for sale, in hopes of...

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