Category Archives: Testing

Website Audit Improves ROI and Respect

A Website Audit can improve your ROI (and respect) at least 7 different ways, here’s how: Website Audit Definition The definition of a website audit for UX purposes is to evaluate both behavioral data (visitor actions) and user experience data … Continue reading

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5 Second Test

5 Second Test:  An important conversion optimization tool A 5 second test can help increase website conversion and improve online ROI, here’s how. Five seconds may seem like a short time, but in fact it is more than enough time … Continue reading

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Top 7 HealthCare.gov UX Failures

The Top 7 HealthCare.gov UX failures caused by poor forecasting of usage Executive Summary: HealthCare.gov is experiencing a UX Failure due to inaccurate forecasting of usage, but this has deeper impact on attitudes about government health care in general. A … Continue reading

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