Useful UsabilityAbout Me:

W Craig TomlinHello, I'm Craig Tomlin, and I've been improving web sites with usability & SEO optimization for start-ups, small businesses and Fortune 500 firms since 1996. I'm a Certified Usability Analyst & Member of the Usability Professional's Association.
Let's chat, email me! wcraigtomlin@gmail.com
Let’s Connect!
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- How to conduct a usability review
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- eCommerce ROI: why usability always beats advertising
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- 5 steps to an uber user experience job description
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Category Archives: SEO
When SEO Kills Usability
When SEO kills Usability Using some SEO (Search Engine Optimization) techniques without proper consideration of a positive user experience is the fast way to kill usability. I’ve noted this as have others, including Google’s Chief of News, Josh Cohen, who … Continue reading
Posted in Methodology, SEO, User Experience
Tagged search engine optimization, SEO, SEO and usability, usability
5 Comments
3 Pillars of Web Site Success
The 3 Pillars of Successful Web Sites There are three pillars that comprise the foundation of any successful web site, including your web site. For your web site to be effective it must perform well before the visit (at the … Continue reading
Posted in eCommerce, Methodology, SEO, Testing
Tagged 3 pillars, web site success, website
1 Comment
SEO and Usability Matrix – 7 Ways Search Engines Are Like Humans
Search Engine Optimization (SEO) and Usability share common traits, including 7 ways search engines are very like humans as demonstrated with the SEO & Usability Matrix SEO is an important way for you to make your web site as friendly … Continue reading

