Category Archives: ROI

Usability Testing Makes Killer Online Marketing Campaigns

Posted on February 4, 2010 by craig

Usability Testing and Online Marketing Campaigns Usability testing is a tool typically thought of for use with improving web sites or web-based applications, but if you are responsible for online marketing here’s important news – usability testing can provide you … Continue reading →

Posted in eCommerce, Methodology, ROI | Tagged , , | 1 Comment

7 Controversial Usability Predictions for 2010

Posted on December 14, 2009 by craig

My seven controversial usability predictions for 2010 I have seven somewhat controversial usability predictions for the 2010 I think you might be surprised to read.  These predictions are based on my understanding of the state of the usability field based … Continue reading →

Posted in ROI, Usability News, User Centered Design | Tagged , | 32 Comments

eCommerce ROI: Why Usability ALWAYS Beats Advertising

Posted on July 22, 2009 by craig

The Return On Investment for eCommerce Usability Will Always Beat Online Advertising, Because of the Principle of Amortized Improved Conversion I don’t understand why online advertising agencies don’t add usability to their service offerings. Armed with a usability component, agencies … Continue reading →

Posted in eCommerce, ROI | Tagged , , , | 12 Comments