Category Archives: ROI

Website Audit Improves ROI and Respect

A Website Audit can improve your ROI (and respect) at least 7 different ways, here’s how: Website Audit Definition The definition of a website audit for UX purposes is to evaluate both behavioral data (visitor actions) and user experience data … Continue reading

Posted in Conversion Optimization, ROI, Testing | Tagged , , , | 2 Comments

When to Invest in a Mobile eCommerce Website

How to determine when to invest in a mobile eCommerce website using a cost to benefit evaluation How to determine when to invest in a mobile optimized eCommerce website is a question I hear frequently from my clients. The following … Continue reading

Posted in Conversion Optimization, eCommerce, Mobile UX, ROI, User Experience, UX | Tagged , , , | Leave a comment

7 Controversial Usability Predictions Debate

I love a good debate, especially about interesting things like usability and user experience.  That’s because having a debate about things we care about, even if we disagree with each other, helps all of us to expand our views and … Continue reading

Posted in ROI, Usability News, User Centered Design | Tagged , , | 1 Comment