Category Archives: ROI

7 Controversial Usability Predictions Debate

Posted on October 26, 2010 by craig

I love a good debate, especially about interesting things like usability and user experience.  That’s because having a debate about things we care about, even if we disagree with each other, helps all of us to expand our views and … Continue reading →

Posted in ROI, Usability News, User Centered Design | Tagged , , | 1 Comment

7 Reasons Why You Can’t Sell Usability

Posted on March 24, 2010 by craig

7 reasons why you can’t sell usability, and what to do about it Selling usability services has been on my mind quite a bit lately, and in that respect I’m not alone.  Several other usability practitioners have discussed selling usability … Continue reading →

Posted in Methodology, Resources, ROI, Selling | Tagged , , | 10 Comments

Increase Your Usability and Website ROI with Perceived Affordance

Posted on February 11, 2010 by craig

Perceived Affordance, Usability and Online Sales: One of the most important goals of web site usability testing is finding and fixing perceived affordance issues.  You can increase your usability, conversion and thus your web site Return on Investment (ROI) by … Continue reading →

Posted in Design, eCommerce, Methodology, ROI, Testing | Tagged , , , , | 3 Comments