Persuasion

Persuasion

Informational-Social-Influence-Video-by-Craig-Tomlin

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Informational Social Influence also called Social Proof Informational Social Influence also called Social Proof is a powerful way to get people to do things you...

How-One-Word-Increased-Open-Rates-19-Percent

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Video: How one word increased open rates 19 percent for an email newsletter campaign. Learn what the word is and why UX and Marketing folks...

Why-Do-Popups-Work-So-Damn-Well-UsefulUsability

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Why Pop-ups Work So Damn Well Why do pop-ups work so damn well? Let's face it, you hate them, I hate them, we all hate...

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How to optimize conversion of your websites and mobile apps with 6 persuasion principles Six Powerful Persuasion Principles: How to optimize conversion is a question among...

Susan Weinschenk, Ph.D.

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Guest Blog - Susan Weinschenk and Top 10 Attributes of a Usable and Persuasive Web Site It's my distinct pleasure to post this guest blog...

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