Category Archives: Methodology

Amazon versus Walmart Usability Testing Results

Posted on December 28, 2012 by craig

Amazon versus Walmart and the usability testing results Comparing Amazon and Walmart with simple but critical usability testing tasks: finding and buying an iPad, who won? Amazon and Walmart are kings of eCommerce. But how do they compare in usability? … Continue reading →

Posted in eCommerce, Methodology, Usability Tools | Tagged , , | 1 Comment

SXSW 2011 – Sustaining Passionate Users

Posted on March 15, 2011 by craig

SXSW 2011 – Long After the Thrill, Sustaining Passionate Users http://schedule.sxsw.com/events/event_IAP7422 #sixd Stephen Anderson How do get people to fall in love with our application and keep sustaining passionate users? All the talk in the past few years would seem … Continue reading →

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SXSW 2011 – Stop Listening to Your Customers

Posted on March 12, 2011 by craig

SXSW 2011 – Stop Listening to Your Customers http://schedule.sxsw.com/events/event_IAP5845 Nate Bolt and Mark Trammell Stop listening to your customers? Why, that’s CRAZY talk to a guy like me with a marketing and usability background!  But if Nate says there’s something … Continue reading →

Posted in Methodology, Testing, User Centered Design | Tagged , | 1 Comment