Category Archives: Methodology

SXSW 2011 – Sustaining Passionate Users

Posted on March 15, 2011 by craig

SXSW 2011 – Long After the Thrill, Sustaining Passionate Users http://schedule.sxsw.com/events/event_IAP7422 #sixd Stephen Anderson How do get people to fall in love with our application and keep sustaining passionate users? All the talk in the past few years would seem … Continue reading →

Posted in Methodology, User Centered Design | Tagged , , , | Leave a comment

SXSW 2011 – Stop Listening to Your Customers

Posted on March 12, 2011 by craig

SXSW 2011 – Stop Listening to Your Customers http://schedule.sxsw.com/events/event_IAP5845 Nate Bolt and Mark Trammell Stop listening to your customers? Why, that’s CRAZY talk to a guy like me with a marketing and usability background!  But if Nate says there’s something … Continue reading →

Posted in Methodology, Testing, User Centered Design | Tagged , | 1 Comment

Jakob Nielsen Got It (Mostly) Wrong

Posted on November 1, 2010 by craig

Why Jakob Nielsen got it (mostly) wrong Summary: Do not assume, as Jakob Nielsen’s Alphabetical Sorting article implies, that A-Z listings are usually not the best way to present a list to users. Instead, carefully evaluate your typical users and … Continue reading →

Posted in Information Architecture, Methodology, User Centered Design | Tagged , , , , , | 6 Comments