Category Archives: eCommerce

Amazon versus Walmart Usability Testing Results

Posted on December 28, 2012 by craig

Amazon versus Walmart and the usability testing results Comparing Amazon and Walmart with simple but critical usability testing tasks: finding and buying an iPad, who won? Amazon and Walmart are kings of eCommerce. But how do they compare in usability? … Continue reading →

Posted in eCommerce, Methodology, Usability Tools | Tagged , , | 1 Comment

Increase Your Usability and Website ROI with Perceived Affordance

Posted on February 11, 2010 by craig

Perceived Affordance, Usability and Online Sales: One of the most important goals of web site usability testing is finding and fixing perceived affordance issues.  You can increase your usability, conversion and thus your web site Return on Investment (ROI) by … Continue reading →

Posted in Design, eCommerce, Methodology, ROI, Testing | Tagged , , , , | 3 Comments

Usability Testing Makes Killer Online Marketing Campaigns

Posted on February 4, 2010 by craig

Usability Testing and Online Marketing Campaigns Usability testing is a tool typically thought of for use with improving web sites or web-based applications, but if you are responsible for online marketing here’s important news – usability testing can provide you … Continue reading →

Posted in eCommerce, Methodology, ROI | Tagged , , | 1 Comment