Category Archives: Corporate

It’s CUSTOMER Experience

Posted on December 13, 2008 by craig

The Term Customer Experience Humanizes Usability I don’t like the term “user experience.” In my opinion it de-humanizes people, the very people we are trying to help. I think we should banish the term “user experience” and refer instead to … Continue reading →

Posted in Corporate | Tagged , | 4 Comments

Usability & Chief Marketing Officers

Posted on September 15, 2008 by craig

Are you part of an enterprise that has a Chief Marketing Officer (CMO), or even better, a Chief Experience Officer (CXO)? If so, are you currently supporting this person with usability testing and customer (and/or user) behavioral research? If not, … Continue reading →

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Usability, the Corporate Secret Weapon

Posted on August 24, 2008 by craig

Are you part of a large organization that has a web site that is owned by multiple business units? If so, then I share your pain. I know from my years of experience at Fortune 100 companies that often corporate … Continue reading →

Posted in Corporate, Methodology | Tagged , | 1 Comment