Time for another fun and quick Useful Usability Poll! For 2015, will your spend be more or less than it was for 2014? Or do you not spend on UX at all? Add your thoughts in the Comments about why you are planning your spend that way, and thanks for sharing!
Remember to add your thoughts in the comments about why you think spending will go up, stay the same or go down, and thanks for sharing!
Spending on UX in 2015
Spending on UX in 2015 in my opinion will probably increase versus that which we saw in 2014. Of course, there are numerous reasons why that prediction may not come true, such as economic stress, corporate or business related stress, shifting priorities in UX projects or work, etc.
However, for many of my clients plans are underway for overhauls of UX along three basic categories, I’m wondering if yours are the same?
- App Development UX Spending – Many of my clients are busy planning or creating new user experiences for mobile-specific apps this year. Interestingly there seems to be quite a focus on specific apps that embed useful functionality into a branded, clean experience. I’m guessing that most mid to large sized businesses finally understand the value of mobile to their business, and are busy creating solutions that help their customers solve problems using mobile devices.
- Website UX Spending – Almost all of my clients are busy re-working or optimizing their websites, with plans to continue and increase that level in 2015. Perhaps some of this is due to Google’s seemingly increased interest in making user engagement an important component of search results positioning. But my guess is that more of it is due to businesses needing improved conversion from their web properties, to help bottom line profitability and growth. No matter the reason, I’ve been aware of quite a few firms actively planning or currently engaged in re-working or completely overhauling their websites from a UX perspective.
- Customer Service and Satisfaction UX Spending – Another area many of my clients are focused on for 2015 is improving the user experience existing customers and clients have with their business. It’s an old marketing adage that it’s 10 times more expensive to convert a new customer as it is to hold on to an existing one. My belief is many businesses are realizing that if they don’t improve the user experience of their customer services, their customers will leave in droves. Traditionally firms spend less on improving customer experience than in other areas, but I think the whole CX movement is really beginning to change this, and will continue to do so as more businesses look to improve their Customer Lifetime Value metrics.
But what about you and your UX spending?
So what about you and your plans for UX spending in 2015? Are you planning on spending more, less or about the same versus 2014? And much more importantly, why?
Share your thoughts about UX spending in the comments below!