My thanks to Melissa and Tim over at MultiChannel Merchant magazine for publishing my article on the 5 Ultra-Simple Usability eCommerce Sales tips. It’s actually part one of a two part series on simple but effective usability improvements an online retailer can make to increase conversion and sales.
Article: 5 ultra-simple usability eCommerce sales tips
With the summer slipping quickly away, it’s critical for eCommerce retailers to begin reviewing the usability of sites now, so that enhancements can be made and are in place prior to the Holidays. Especially on the heels of a recession, it’s more important than ever to offer cash-strapped web site visitors a seamless and simple user experience – else the risk of losing them and their online sales to the competition.
