New Persuasion Emotion & Trust Design Reviews of Web Sites demonstrates “PET” in Action
Wondering how to generate Persuasion, Emotion and Trust to help your web site sales or related goals? Look no further than Human Factors International, which has just announced a new Persuasion Emotion and Trust web site design review section of their new HFI Connect web site.
This is exciting news, because for the first time ever (that I’m aware of anyway) you can see a professional review of an Enterprise web site based on core PET principles, and learn from the pros.
PET Design Reviews of Cigna and CareFirst:
As of this writing HFI’s PET design reviews is Cigna and CareFirst. The interesting thing here is that you can view the home page and read the PET review by clicking on the numbers at the top of the design review box. Highlighs in the screen shot of the home page identify where the good, or bad use of PET elements are. This is handy. It’s a great way to observe how the elements of persuasion, emotion and trust work, in context.
The TryPETDesign Web Site:
Here’s the really interesting thing about HFI’s new Connect site, there’s a link to their TryPETDesign.com web site. TryPETDesign allows you to upload your own web site page and score it using 9 of the 70 PET design principles. You can also score other sites, assuming you know and understand the how PET principles should, and should not, be used. It’s an interesting and interactive way to score various PET elements, and to learn from others by viewing scores on their site. I would think however that for scoring context is key, and it might be a good idea to train on persuasion, emotion and trust principles before applying scores.
I’m excited about HFI’s newest member of their web site family. The HFI Connect site with the persuasion, emotion and trust reviews, coupled with the TryPETDesign web site enable everyone to see PET in action, which I think provides a unique way to experience PET. I think this ability to interact with HFI, and with fellow PET enthuasiasts clearly demonstrates how to make community work for a company.